A solution to save time, providing a satisfying and fulfilling experience
Project Overview
Everyone faces this situation at least once in their life where they cannot decide ‘what to eat for dinner?’ This is more frequent now than ever. And during that time, you wish if someone or something could help you make the right choice. Because you have no idea what exactly you want to eat. With this research, I want to dive deeper into the problem to understand it better and give solutions.
The fast-paced lifestyle of millennials and ever-changing technology gives us a vast pool of food options and overwhelms us by choice overload which leads to “decision fatigue by the end of the day. I want to give a solution that can save time, providing a satisfying and fulfilling experience.
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Research, Wireframing, Interface Design, Experience Design
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4 months
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Adobe XD, Photoshop, Illustrator
Background:
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Objective:
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My role:
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Project Time:
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Tools used:
My process
Research & Discover
Define & Synthesize
Ideate
Visual Design
Research & Discover
Have you ever wondered
why it is so hard for us to decide our Dinner?
why it is so hard for us to decide our Dinner?
We take almost
350,000
decisions in a day.
Around 200 (17%)
of them are related to food.
Therefore, by the end of the day, our brain suffers from Decision Fatigue.
What is Decision Fatigue?
Decision Fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making.
Other factors and influences affecting
Food Decision making is:
Decision fatigue is a real thing, especially in today’s world, where we are overloaded with information and have immense pressure to succeed. It is seen in
millennials more than in any other group.
Ideate
Understanding the users
Information Architecture
Define & Synthesize
Based on the audience survey, some common frustrations are:
Time
Need a solutin to reduce the decision-making time for food.
Intangibility
Easy way to buy groceries for the dishes they liked.
Availability
Cook with something readily available.
Visual Design
Brand
Brand colors
Deliverables
Recipe Cards
Design Features:
1. Recipe cards give the user a physical touchpoint.
2. Ingredients are categorized in a way that's easy to find in store.
3. It is also a link to the digital version, as users can easily find recipes in the app by scanning the QR code on it.
App - CiboCito
Design Feature 1:
Get matched with your next recipe
Get your recipe suggestions as soon as you open the app saving you from time and decision fatigue. The app suggests the dishes according to the previously liked dishes or your choices made while launching the app
Design Feature 2:
Add recipes
This app gives you the freedom to add your favorite recipe by your grandmom and share it easily.
Design Feature 3:
Explore
The apps gives a option to serach your favourite recipes by name, cuisine or ingredients
Onboarding & Signup Screens
Branding
